REENACT-MINTS — Willy Maitland

On Valentines Day Eclipse Mints wanted people to ‘share a little more’ so we reminded them that love stories happen everyday. Not just in the movies.

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We started by asking people “how they met”?

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Turned out people loved sharing their stories. We got our favourite three to share the full version.

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Unbeknownst to them they were writing the scripts to their very own rom-com.

International Comedy Director Adam Zwar got to work.

Incase people couldn’t be bothered with the long form we made some fun Insta Stories.

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Client - Eclipse / Wrigley / Mars

Director -Adam Zwar

Agency - Clemenger BBDO

Executive Creative Director - Ben Coulsen

Creative Director - Darren Wright

Art Director - Willy Maitland

Copy Writer - Zander Williment

Designer - Dan Mortenson

Account team - Billy Jones / Josh Pelz

Producer - Den McKeon / Nicola Woolfrey

Production House - Jungle