

V ENERGY doesn’t judge, if you want to visit The Procrastination Place, that’s cool. But you can’t stay forever.
Client - Frucor
Agency - Clemenger BBDO
Executive Creative Director - Ben Coulsen
Senior Art Director - Vanessa Robinson
Senior Copy Writer - Josh Aitken
Art Director - Willy Maitland
Account team - Gareth Pask, Isabella Timar
Producer - Den McKeon / Greg Fyson / Katrina Maw
Production House - Sweet Shop
Director - Damien Shatford
Post House - Blockhead VFX
VXF Artist - Jessie
Sound - Otis Studio

We joined forces with YouTube to launch Shoppable Commercials, a new format which matches tailored content to specific products according to audience’s interests. Pure Evil Mmwahahahaa!

To launch Japan’s number one coffee in a can to Aus & NZ we created the brand platform ‘How Japan Can’.
The campaign featured BOSS Coffee as the secret sauce to Japan’s alert, dedicated workforce.
Client - Suntory BOSS Coffee
Agency - Clemenger BBDO, Marketforce
Production House - Mr. Positive

In a world where fast food marketing had lost the plot Hungry Jack’s (Australia’s Burger King) needed to call bullshit.
People who usually say mean things about ads said nice things.
We didn’t stop with TV, we did OOH, instore, digital, social and people could even experience the burger phone for themselves.
Agency - Clemenger BBDO Sydney
Chief Creative Officer – Ben Coulson
Copywriter – Zander Williment
Art Director – Willy Maitland
Head of Broadcast – Denise McKeon
Group Account Director – Cath Bosson
Senior Account Director – Smaran Jworchan
Planning Director – Giacomo Groff
Agency Editor – Alex Guterres
Senior Sound Engineer – Ant Tiernan
Production Company - Finch
Director – Patrick Hughes
DOP – Daniel Ardilly
Executive Producer – Corey Esse
Producer – Marge McInnes
Editor – Jack Hutchings
Post production company - The Butchery
Online Post – Drew Downes
Post producer – Amelia Bromley
Grade - Trish Carhill
Musician – DG Music- Dmitri Golovko
Client - Hungry Jack’s
Chief Marketing Officer – Scott Baird

Extra chewing gum wanted to become apart of pop culture. So we took the live music tradition of seeing a lesser known band play before a main act and made it digital.
We turned 17.2 million pre-rolls into support acts for unsigned musicians.
We made a gum company act like a music promoter.
Over 60 pieces of content lived HERE.
Client - Extra / Wrigley / Mars
Agency - Clemenger BBDO
Executive Creative Director - Ben Coulsen / Paul Nagy
Creative Director - Brendan Willenberg / James Griffiths
Art Director - Willy Maitland
Copy Writer - Zander Williment
Designer - Dan Mortenson
Tech - Brendan Foster
Account team - Maddie Marsh / Hanne Haugen / Kattie Scruton / Em Taylor
Producer - Claire Bisset / Emma Whitehouse
Production House - Milk Money / Universal Music
Director - Ethan Mclean

A global platform to launch Topo Chico’s first alcoholic beverage in over 180 countries.



On Valentines Day Eclipse Mints wanted people to ‘share a little more’ so we reminded them that love stories happen everyday. Not just in the movies.
We started by asking people “how they met”?
Turned out people loved sharing their stories. We got our favourite three to share the full version.
Unbeknownst to them they were writing the scripts to their very own rom-com.
International Comedy Director Adam Zwar got to work.
Incase people couldn’t be bothered with the long form we made some fun Insta Stories.
Client - Eclipse / Wrigley / Mars
Director -Adam Zwar
Agency - Clemenger BBDO
Executive Creative Director - Ben Coulsen
Creative Director - Darren Wright
Art Director - Willy Maitland
Copy Writer - Zander Williment
Designer - Dan Mortenson
Account team - Billy Jones / Josh Pelz
Producer - Den McKeon / Nicola Woolfrey
Production House - Jungle

2020 Young Lions Brief: How can Snapchat drive environmental change?
Client - Snapchat
Creative Partner - Alex Kidd

Over three years we made Smith’s Australia’s favourite chip.
We started with running over a bindi patch to get to them.
Then we brought back the two most popular flavours from the 70s along with an illegal mascot and an Olympian.
And finally we found common ground between all sporting fans by sending them to fan therapy.
Client - Smith's Chips
Agency - Clemenger BBDO
Executive Creative Director - Paul Nagy, Ben Coulson
Creative Director - Paul Dunne
Art Director - Willy Maitland
Copy Writer - Zander Williment
Producer - Jo Howlett
Production House - Eight, White Chocolate
Director - Josh Frizzell, Dave Wood
Editor - Alex Guterres

If the unused stuff in your house could talk, would they be happy or would they want a better life?
We took to TikTok and got the most relevant voices to show us how they use eBay to sell their pre-loved things.