Extra chewing gum wanted to become apart of pop culture. So we took the live music tradition of seeing a lesser known band play before a main act and made it digital.

Screen Shot 2019-08-13 at 10.39.55 am.png

We turned 17.2 million pre-rolls into support acts for unsigned musicians.

We made a gum company act like a music promoter.

postersmalll.gif

Over 60 pieces of content lived HERE.

Extra Support Acts - Alison Wonderland - Artist performance_credit_Billy Zammit_120.jpg
Extra Support Acts x Rackett - Artist Performance_credit_Daniel Boud_23.jpg
Extra Support Acts - Alison Wonderland - Artist performance_credit_Billy Zammit_24.jpg
Extra Support Acts x 360 - Artist Performance_credit_Billy Zammit_39.jpg
Extra Support Acts x Rackett - Artist Performance_credit_Daniel Boud_28.jpg
Extra Support Acts - Alison Wonderland - Artist performance_credit_Billy Zammit_90.jpg
Extra Support Acts x Rackett - Artist Performance_credit_Daniel Boud_59.jpg

Client - Extra / Wrigley / Mars

Agency - Clemenger BBDO

Executive Creative Director - Ben Coulsen / Paul Nagy

Creative Director - Brendan Willenberg / James Griffiths

Art Director - Willy Maitland

Copy Writer - Zander Williment

Designer - Dan Mortenson

Tech - Brendan Foster

Account team - Maddie Marsh / Hanne Haugen / Kattie Scruton / Em Taylor

Producer - Claire Bisset / Emma Whitehouse

Production House - Milk Money / Universal Music

Director - Ethan Mclean